For decades, secondhand fashion has lived on the fringes of the industry, associated more with practicality than aspiration. Yet, as conversations around sustainability, conscious consumption, and individuality continue to reshape global fashion, pre-loved clothing is steadily finding its place on the runway. In Beirut, DOORA set out to prove exactly that.
Marking the official launch of its resale marketplace, DOORA presented what it describes as the MENA region’s first fashion show entirely composed of secondhand fashion. More than a product launch, the evening positioned circular fashion as something worthy of the same creative treatment, craftsmanship, and spectacle typically reserved for luxury collections.
Photo by credits to Anhal Rahme
Held within a grand setting, the runway itself reflected the platform’s identity. A circular catwalk, a nod to the Arabic meaning behind the word doora (“circle”), became a visual metaphor for garments moving from one wardrobe to another. Models entered and exited through two opposing doors, bringing the brand’s philosophy, From Closet to Closet, into physical form.
Rather than centering a single designer, the show celebrated collaboration. Twenty-five looks were created by stylists Eric Ritter, Lea Hajj, Sirine Kobeissi, Rana Baghdadi, Yasmina Karam, and Yasmine Saliba, each assembling outfits exclusively from existing garments sourced across Lebanon’s growing network of vintage and secondhand stores.
The pieces came from Bigoudis Vintage Store, Fearlove, Kulloo, Restyle, Satisfied Culture, Second Base, The Antique Cellar, and Digikunt, proving that compelling styling is not dependent on newly produced collections, but on creativity and curation.
Perhaps the evening’s most compelling innovation came after the runway itself. Every look presented became immediately available for purchase through the DOORA app, closing the gap between fashion presentation and ownership. Rather than existing as unattainable editorial pieces, the garments were instantly returned to circulation, allowing the audience to select their favorite pieces and add them to their own wardrobe.
The evening opened with a live guitar performance before concluding with a theatrical finale that questioned today’s culture of overconsumption and fast fashion, encouraging audiences to reconsider what value, originality, and style can look like in a circular economy.
Photo by Mahdi Kassem
As both a marketplace and a movement, DOORA simplifies the process of buying and selling secondhand fashion, allowing sellers to retain 100% of their earnings while giving buyers access to thousands of pre-loved pieces across styles, brands, sizes, and budgets. Launching first in Lebanon, the platform has plans to expand across the wider MENA region.
Behind the initiative is Lebanese-Canadian founder Andrea Tegho, who returned to Lebanon after studying and working in Paris’s fashion industry. Motivated by the disconnect she observed between sustainability rhetoric and actual consumer behavior, she founded DOORA to make fashion resale simple, accessible, and desirable, offering an alternative model that prioritizes longevity, individuality, and circular consumption.
In a region where conversations around sustainable fashion are still emerging, DOORA’s debut suggests that secondhand clothing no longer needs to justify its place in fashion. It simply needs a runway.
Download the DOORA app today!
Stephani Moukhaiber
Stephani Moukhaiber is the founder and CEO of Al Rawiya, a media company amplifying voices from the Levant and its diaspora. She also leads Al Rawiya Studio, the creative and strategic arm of the company, providing branding, content, and media services to clients. In addition, she serves as the Director of Programs and Operations at the 2048 Foundation, overseeing program strategy, communications, grants management, and operational excellence. Originally, Stephani worked as an organizational development consultant specializing in workplace strategy, including roles at global tech and consulting firms.
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
- Stephani Moukhaiber
